Beloved beverage brand AriZona® and luxury eyewear designer Thierry Lasry are teaming up for an exclusive limited-edition sunglasses collection, bringing together bold aesthetics, futuristic design, and nostalgia. The collection will debut May 5, 2025, with a three-day pop-up event at 216 Lafayette St in New York, followed by limited availability online and select stores for $99.
The collaboration began when Chief Creative Officer of AriZona, Wesley Vultaggio, proposed creating sunglasses at a $99 price point, below Thierry Lasry’s entry range. Embracing the challenge, Lasry shifted from traditional handcrafted acetate to molded nylon. As the beverage brand’s first luxury collaboration, this collection features nine matte, futuristic shield sunglasses in iconic AriZona colors with varied lenses—marrying luxury with approachability. Crafted and handpainted in Italy, the styles showcase both brand names, offering a distinctive design that breaks from the label’s usual logo-free aesthetic.
“I'm thrilled to be collaborating with such an iconic brand as AriZona," says designer Thierry Lasry. "We were challenged to come up with designs that would appeal to a wider audience, at a lower price point, yet still retain the fashion forward cool we're known for. Taking inspiration from the retro feel of AriZona's brand, we collaborated to create playful, nostalgic frames that our current customer will love and, at $99, will allow for a whole new consumer to experience."
"Collaborating with Thierry Lasry felt like the perfect fusion of our worlds—style, individuality, and a shared obsession with bold design. I’ve been wearing Thierry’s sunglasses for years, so this partnership was personal for me. We wanted to create something that feels timeless and unexpected, just like AriZona," said Wesley Vultaggio, Chief Creative Officer of AriZona.
To commemorate the launch, the immersive pop-up experience will serve as both a retail event and a celebration of design. The exclusive AriZona x Thierry Lasry pop-up will be held for three days at 216 Lafayette Street in New York giving fans a chance to experience the collaboration up close. Hidden beneath, guests will find a secret speakeasy introducing AriZona Hard with Vodka, the brand’s bold new venture into the world of spirits.
AriZona x Thierry Lasry pop-up at 216 Lafayette St, New York: May 1-3, 2025
Thierry Lasry New York 265 Lafayette Street
Dover Street Market New York 160 Lexington Ave, New York NY 10016
& Dover Street Market Los Angeles 608 Imperial St, Los Angeles CA, 90021
May 5, 2025, at 9:00 AM EST.
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